SUSTAINABILITY
Here at OFAUNA we are committed to being a brand that not only speaks about the importance of sustainability but actively pursues it as one of our core missions. The model above depicts a standard for sustainability that we are continuously working to achieve. A standard that doesn't just focus on the environmental aspects of sustainability, but also the social and economic ones. It recognizes the intersection between environmental, social, and economic injustices, and strives to overcome them all. We understand our responsibility as a brand to actively work to be sustainable in all three areas, and we appreciate your help and participation as we continue to learn and grow in this role.
_________________________________________________________________________
WHAT IS SUSTAINABILITY?
Sustainability refers to the principle of creating and maintaining conditions where humans and nature can co-exist in a balance that is harmonious and will support current and future generations of ALL life.
_________________________________________________________________________
WHAT MAKES OFAUNA RASHGUARDS MORE SUSTAINABLE THAN OTHER BRANDS?
Our rashguards are made using 71% post-consumer plastic water bottles.
We use a process called sublimation to print the designs into the material of our rashguards. This process, versus a traditional printing process, means that we are able to cut our water usage by 50%, our energy usage by 92%, and our CO2 emissions by 72%.
100% of our rashguards are received and shipped in sustainable packaging (zero single-use plastic).
We donate 10% of profits to conservation organizations working to protect marine life everywhere.
_________________________________________________________________________
WHY IS A SUSTAINABILITY IMPORTANT?
Sustainability is important because it ensures that current and future life on Earth will be able to survive and thrive on a planet that is healthy and well taken care of. If the global community does not adopt the practice and mindset of sustainable living, then the effects of the climate crisis will eventually create an uninhabitable Earth for all life.
_________________________________________________________________________
HOW CAN I BE MORE SUSTAINABLE IN MY DAILY LIFE?
1. Invest in ethical & sustainable clothing rather than fast fashion.
2. Instead of throwing out old clothes, find them a new home.
3. Buy second-hand when you can.
4. Work to change your mindset from the cultural standard that "more=more," to "less=more."
5. Instead of buying things you will only use a few times in your life, rent it, or find a neighbor or friend who will let you borrow theirs.
6. Donate money or time to environmental organizations working to protect and sustain our Earth.
7. Donate money or time to social organizations working to protect and sustain our people - all people.
8. Compost! It will lower your CO2 emissions immensely.
9. If you can afford to, shop locally and support local farmers.
10. Support local businesses in your community rather than big corporations which have substantial carbon footprints.
11. Vote! Let your local, state, and federal government know that you want them to take action in making your community more sustainable.
12. Swap single-use for reusable. Examples: produce & grocery bags, coffee cups, straws & cutlery, toiletries, and cleaning supplies.
13. Think about how you can reduce waste in your day to day life (food, electricity, water usage, clothing, plastic, etc).
14. Educate others about sustainability.
15. Show respect & compassion to ALL humans, ALL animals, ALL nature, ALL life.